HISTORY OF PR

I find it interesting how PR is related in most people’s minds with a negative connotation.

Shouldn’t the people who care most about the PR profession (ie- PR practitioners) be able to help create a positive attitude or feeling about the role they play in society?

Are they not the people most equipped to face such a battle?

INTERESTING FACTS ------

All of the information posted in this blog was found was found on the following websites:
stats: http://www.prsa.org/_Resources/Profession/index.asp?ident=prof1)
Arp: http://www.prsa.org/_Resources/Profession/6c030004.asp?ident=prof

Statistics
According to the Bureau of Labor Statistics, public relations will be one of the fastest growing fields between 1998 and 2008, that does not require a Master's Degree or higher. Although the PRSA/IABC 2000 Salary Survey the number of PR professionals has risen from 22% in 1996 to 30%.

In 1998, public relations specialists held approximately 122,000 jobs, according to the Bureau of Labor Statistics. Approximately 13,000 of those people were self-employed. The Bureau of Labor Statistics also states that there were approximately 485,000 advertising, marketing and public relations managers working in all industries in 1998.

The PRSA/IABC 2000 Salary Survey states that the median range for public relations practitioners is $53,000, a $4,000 increase from 1995. Salaries ranged from $28,000 to $147,000 in 1999.
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Public Relations Unscrambled
by Ron Arp
Reprinted from Public Relations Tactics, March 2000 (6C-030004)
On a recent flight to Seattle, I sat next to a woman from Cape Cod who was accompanying her octogenarian father on vacation. With the eagerness of children, they cracked open a book-sized folio. In it was a travel edition of Scrabble. I glanced occasionally as they constructed words from the seven chips drawn from a velvet bag, relying on a pocket dictionary to verify their lettered concoctions.
Meanwhile, I began to search for a definition of public relations. For a half-century, PR pros have struggled to explain what it is they do. Media relations? Spin? Reputation management? Brand development? Or perhaps the loftier notion of expressing one’s character?

And there it was, right before my eyes. By watching the pair, it dawned on me where I could find the true meaning of public relations. It was scrambled within the 15 letters comprising the words “public relations.” With some fanciful help from anagram software, here’s what I found:
Loaner Publicist: Precisely! We’re hired guns. We’re on loan. We find ways to publicize things.
A Loner Publicist: A definition of people who fail at being a good loaner publicist. Synonym: “between jobs.”

Brilliance Spout: Now we’re talking. We love to hear ourselves wax philosophical about things of this world. Our wisdom (and ego) overflows. The greater question is whether clients want to drink — or gargle — with it.

Incurable Pilots: We long to be the project pilot. We’re certain we can fly better than anyone else — even after we crash.

Prosaic Bulletin: If you saw some of the hefty reports we produce for clients, you’d understand the relevance of this label.

Ballpoint Cruise: This is another name for outlining tomorrow’s presentation on the red-eye flight after today’s client crisis robbed us of preparation time.

Parboil Cutlines: Of course, we always hope cutlines boil for a long time. But we’ll take a short boil over no boil at all.

Bullier Captions: Oh, please. There’s plenty of bull in our captions already.

Plausible Citron: A fanciful name for handling programs that bear fruit.

Social Blueprint: Making society better is at the heart of every program. The variables become what and how.

Corpulent Alibis: A scary insight. Have you ever talked to a CEO after the attorneys just left his or her office? It takes weeks to re-humanize them.

Nebular Politics: A fitting description for those who refer to PR as soft lobbying.
About Nicer Pills: One could clearly associate PR as a pleasant pill compared to firing one’s way to the latest quarterly earnings target.

Culpable In Riots: If cigarette makers cause cancer and handgun makers cause murder, then maybe PR causes riots.
(Note to self: Call legal, quickly!)

Pubertal Silicon: A definite sign that our workforce is younger and computerized.

Scruple Libation: Believe it or not, PR people get into serious debates over ethics.

Republican Toils: Capitalists in PR remind us that “business” and “profit” are not four-letter words.

Capture Billions: For the purists, this means target audience impressions. For the boss, this means next year’s business objective.

A Prebill Suction: A strange phenomenon that happens as fiscal years conclude.

Ulceration Blips: A medical reality for anyone who actually thinks about a lifelong career as a PR pro. (Note to self: Let’s pitch the Tums business.)

Now I feel better about the meaning of public relations: It’s practically anything you want it to mean.

WEEK 2

JOBS IN PR


I am interested in PR because of the wide variety of flavors it can bring. Boredom is a very scary thing. I never want to become complacent about school, work, relationships or anything else that I am involved with. It is important to love what you do because you know that it will make an impact somewhere, somehow.

Agency and Corporate communications provide an okay starting pay, but as you move up the ladder, more money is inevitable.

Government relations is also interesting. I’m not talking about political parties and what not (I could never do that—I have too many opinons of my own J ), but Emergency Management Communications. Being involved with disasters through people like FEMA, and through non-gov agencies like the Red Cross will allow me (providing I can get in that arena) to serve the general population.

The job I could do:
http://www.fema.gov/news/recentnews.fema


This is an interesting model of crisis communications: http://www.e911.com/monos/A001.html


For jobs: www.prweekjobs.com

Pub-lic  /ˈpʌblɪk/ Pronunciation Key - Pronunciation[puhb-lik]

–adjective

1.	of, pertaining to, or affecting a population or a community as a whole: public funds; a public nuisance.

2.	done, made, acting, etc., for the community as a whole: public prosecution.

3.	open to all persons: a public meeting.

4.	of, pertaining to, or being in the service of a community or nation, esp. as a government officer: a public official.

re·la·tion (r-lshn)
n.

1. A logical or natural association between two or more things; relevance of one to another; connection: the relation between smoking and heart disease.
2. The connection of people by blood or marriage; kinship.
3. A person connected to another by blood or marriage; a relative.
4. The way in which one person or thing is connected with another: the relation of parent to child.

public relations 

1.	the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc.

2.	The art, …

It is man’s nature to construct a shell of comfort around him, to command the world he lives in. Man is scared not to be in control, to not be able to monitor things that affect him.

This same nature is easily copied over to business. Organizations need to be able to effectively communicate to the publics of their concern in order to efficiently operate and maintain an audience.

Public Relations practitioners (PRP) are people who are trained to decide what is best to communicate to whom at what time. PRP’s must be quick witted people with the ability to portray an image with out misconstruing intentions of the organization.

Maintaining an ethical and value driven purgative may be difficult, but is a must in order to serve the best interest for everyone in the long-run…

hi.