INTERESTING FACTS ------

All of the information posted in this blog was found was found on the following websites:
stats: http://www.prsa.org/_Resources/Profession/index.asp?ident=prof1)
Arp: http://www.prsa.org/_Resources/Profession/6c030004.asp?ident=prof

Statistics
According to the Bureau of Labor Statistics, public relations will be one of the fastest growing fields between 1998 and 2008, that does not require a Master's Degree or higher. Although the PRSA/IABC 2000 Salary Survey the number of PR professionals has risen from 22% in 1996 to 30%.

In 1998, public relations specialists held approximately 122,000 jobs, according to the Bureau of Labor Statistics. Approximately 13,000 of those people were self-employed. The Bureau of Labor Statistics also states that there were approximately 485,000 advertising, marketing and public relations managers working in all industries in 1998.

The PRSA/IABC 2000 Salary Survey states that the median range for public relations practitioners is $53,000, a $4,000 increase from 1995. Salaries ranged from $28,000 to $147,000 in 1999.
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Public Relations Unscrambled
by Ron Arp
Reprinted from Public Relations Tactics, March 2000 (6C-030004)
On a recent flight to Seattle, I sat next to a woman from Cape Cod who was accompanying her octogenarian father on vacation. With the eagerness of children, they cracked open a book-sized folio. In it was a travel edition of Scrabble. I glanced occasionally as they constructed words from the seven chips drawn from a velvet bag, relying on a pocket dictionary to verify their lettered concoctions.
Meanwhile, I began to search for a definition of public relations. For a half-century, PR pros have struggled to explain what it is they do. Media relations? Spin? Reputation management? Brand development? Or perhaps the loftier notion of expressing one’s character?

And there it was, right before my eyes. By watching the pair, it dawned on me where I could find the true meaning of public relations. It was scrambled within the 15 letters comprising the words “public relations.” With some fanciful help from anagram software, here’s what I found:
Loaner Publicist: Precisely! We’re hired guns. We’re on loan. We find ways to publicize things.
A Loner Publicist: A definition of people who fail at being a good loaner publicist. Synonym: “between jobs.”

Brilliance Spout: Now we’re talking. We love to hear ourselves wax philosophical about things of this world. Our wisdom (and ego) overflows. The greater question is whether clients want to drink — or gargle — with it.

Incurable Pilots: We long to be the project pilot. We’re certain we can fly better than anyone else — even after we crash.

Prosaic Bulletin: If you saw some of the hefty reports we produce for clients, you’d understand the relevance of this label.

Ballpoint Cruise: This is another name for outlining tomorrow’s presentation on the red-eye flight after today’s client crisis robbed us of preparation time.

Parboil Cutlines: Of course, we always hope cutlines boil for a long time. But we’ll take a short boil over no boil at all.

Bullier Captions: Oh, please. There’s plenty of bull in our captions already.

Plausible Citron: A fanciful name for handling programs that bear fruit.

Social Blueprint: Making society better is at the heart of every program. The variables become what and how.

Corpulent Alibis: A scary insight. Have you ever talked to a CEO after the attorneys just left his or her office? It takes weeks to re-humanize them.

Nebular Politics: A fitting description for those who refer to PR as soft lobbying.
About Nicer Pills: One could clearly associate PR as a pleasant pill compared to firing one’s way to the latest quarterly earnings target.

Culpable In Riots: If cigarette makers cause cancer and handgun makers cause murder, then maybe PR causes riots.
(Note to self: Call legal, quickly!)

Pubertal Silicon: A definite sign that our workforce is younger and computerized.

Scruple Libation: Believe it or not, PR people get into serious debates over ethics.

Republican Toils: Capitalists in PR remind us that “business” and “profit” are not four-letter words.

Capture Billions: For the purists, this means target audience impressions. For the boss, this means next year’s business objective.

A Prebill Suction: A strange phenomenon that happens as fiscal years conclude.

Ulceration Blips: A medical reality for anyone who actually thinks about a lifelong career as a PR pro. (Note to self: Let’s pitch the Tums business.)

Now I feel better about the meaning of public relations: It’s practically anything you want it to mean.